Direct Current 2.0
By Jim Durdan
Week of July 24, 2013
Psst, Hey you, Want a copy of Action Comics #1 cheap!
In the last 10 years the world of Comic Book publishing has forever been changed by the advent of the Digital Comic Book. Within the last few years same day availability has sparked renewed interest in our beloved hobby. According to the publisher in 2012 digital sales accounted for $75 million dollars of DC sales, a 200% increase. That is an incredible jump, and certainly bodes well for the future of DC (http://venturebeat.com/2012/11/07/dc-digital-comics-sales-2012/) . But it does raise an interesting question. What about the back issue market? Sure I can get a copy of Catwoman #22 in digital format, but what happens if I want to get a copy of Catwoman’s first appearance in in Batman #1 from Spring 1940? In a search of the DC app it doesn’t appear. Neither does it appear on Comixology. I could go out and buy it; a near mint book is only worth $120,000. But I don’t have that much open on my debit card.
Batman #1 is only one example out of thousands of comic books that don’t have a digital presence. Both DC and Marvel have a huge catalog of back issues that do not exist is digital form. Marvel has made a modest start with Marvel Digital Comics Unlimited, but it contains a small fraction of the publishers back catalog. DC has done far less.
If digital comics are to continue to grow at a healthy rate I submit that publishers have to begin to address the great digital divide that is the back issue marketplace. Many comic book readers are collectors, they have long boxes full of comics. For those who have switched over to the Brave New World of digital comics they are now in a situation where they have all of their new issues on their Ipad, Android or Laptop, and all their old issues in paper (to be called floppies for the rest of the column.) It’s like having some of you favorite movies on VHS tape and some on Blu-Ray. Indeed that is a very apt analogy. The movie industry realized that for people to adopt the new technologies of DVD or Blu Ray they had to reissue classic films in the new formats. It worked and people adopted these technologies. There was one other thing that the movie studios did, the lowered the price on these classics to basically the cost of burning and printing the disc and the disc sleeves. Continue reading Direct Current 2.0