http://dcu.blog.dccomics.com/2011/08/03/announcing-the-midnight-releases-of-flashpoint-5-and-justice-league-1/

I just came across this when I was editing the show. I think this is terrific news. This is usually reserved for a major motion picture, video game release or Harry Potter. I hope this is an exciting trend that is successful and continues. I would love to see comics continue to gain this attention.